Pope & Howard, P.C. Updates Site’s Look & Feel, Search Functionality & Mobile Responsiveness
(October 1, 2014) ATLANTA, GA— Atlanta-based law firm Pope & Howard, P.C. recently launched a newly redesigned website, PopeHoward.com, to allow users to more easily read and find content regarding the firm, practice areas and overall expertise in catastrophic injury law. Features include a mobile responsive design, updated look and feel, and overall improved search functionality and usability.
“It’s important that potential clients have a good understanding of what we do; our website represents us online, and it’s important for it to be a strong representation of our firm and what we stand for,” said partner Geoff Pope.
The site, from Atlanta-based marketing firm Local Marketing, Inc., was built on a WordPress back-end for easy ongoing updates and improved search engine optimization. “We are seeing a lot of strong results with WordPress sites, especially from a mobile perspective,” said Michele Fontanelli Arnett, VP of Marketing at Local Marketing, Inc. “The site has so much content about the firm’s practice areas, specialties, results and more, and this system makes it easier to find and read that content on any device. Engagement is always so critical to conversions.”
Year over year, Pope & Howard, P.C. has seen mobile usage increase about 40%, and needed a site to better communicate with new and potential clients searching on tablets and smart phones. The site’s new design is also more modern and representative of the brand, and offers better ways to browse available content.
Partners Marc Howard and Geoff Pope, experienced trial lawyers specializing in cases involving catastrophic injury or wrongful death, founded the firm in 2005 after spending time working and trying cases for larger firms.
“We provide a breadth of information on the types of law we specialize in, from trucking accident injuries to birth defects, and I think the new layout allows potential clients to more easily find out more about us and our expertise in different areas,” Howard explained.
Both Pope and Howard have been named Georgia Super Lawyers for last five years, and are actively involved in the Atlanta legal community. Howard currently serves on the Board of Governors for the State Bar of Georgia, and Pope previously served as president of the Georgia Trial Lawyers Association from 2011-2012.
About Pope & Howard, P.C.
The experienced attorneys of Atlanta-based law firm Pope & Howard, P.C. are committed to fairly representing clients for just compensation. The firm specializes in tractor trailer accidents, aviation crashes, construction site injuries, and other cases involving personal, catastrophic injury. Visit the firm’s website online at www.popehoward.com to learn more.
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