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Pope & Howard, P.C., an Atlanta-based law firm specializing in personal and catastrophic injury cases, just recently announced the completion and launch of its new Web site, http://www.PopeHoward.com, and legal-focused blog, http://www.LawBlogAtlanta.com.
Meta Media, Inc., a full-service marketing and Web site design/ development agency, created the new site and blog, and updated the entire look and feel, information architecture and content for the new site.
Partners Geoff Pope and Marc Howard, rated among Atlanta’s best lawyers with accolades such as inclusion in Georgia’s Super Lawyers compilation, which focuses only on the state’s top five percent of attorneys, had two primary goals for the redesign.
First, the partners wanted to establish the Pope & Howard law firm as one of the leading personal and catastrophic injury focused law firms in the state. Second, Pope & Howard wanted to use the Internet to increase its new client acquisition rate.
“We get a good deal of referrals from other law firms in Atlanta, but we wanted to expand our reach through the Internet. Updating the site and creating a new blog with Meta Media is the first step in our attempt to reach out and capture more new clients,” said Pope.
The new site includes information on the firm and places a large emphasis on practice areas, which include cases focused on auto and trucking accidents, medical negligence, products liability and more. The site also includes a link to the firm’s new blog, http://www.LawBlogAtlanta.com, where users can find important information and relevant cases happening right here in Atlanta. In addition, Meta Media, Inc. has incorporated a good deal of search engine optimization techniques into the new site layout, content and design.
In addition to the new site, Meta Media, Inc. is also launching a paid search campaign to help online users more easily find the site when using search engines like Google, Yahoo or Bing.
“Pope & Howard has realized the importance of using the Internet to capture new clients. With an increased Web presence via search marketing and more content available online, we expect to see great results from the campaign,” said Michele Fontanelli Arnett, VP of Marketing at Meta Media, Inc.
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